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TRLA: Closing Out TRLA Short Idea with (-62.3%) Loss, 0.1% Alpha Generation, Z Remains Our Top Short Idea

February 17th, 2015

We are closing out our TRLA short idea with a (-62.3%) loss following the company's acquisition by Zillow.  Many, if not most elements of our short thesis on TRLA did indeed play out: in almost every way the...

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Z/TRLA: Beware the “tions” of 2015, Especially Those Related to Project Upstream

January 29th, 2015

“I’m wide awake. I’m wide awake. Wide awake. I’m not sleeping. Oh, no, no, no….. If I could, you know I would. If I could, I would. Let it go….” U2, “Bad”, The Unforgettable Fire In this wonderful song...

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Z: Cuts to Featured Listings for Premier Agents Suggest Zillow’s Advertising Inventory Problems Could Be Escalating...

September 5th, 2014

Approximately two months ago we published a report backed by a review of more than 2,000 listings in 50+ markets on Zillow (“Z: Look at the Listings, the Zillow Ecosystem Might Not Be What You...

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Z/TRLA: What Is and What Might Never Be – Views from 400 Agents on Zillow, Trulia, and Housing

July 24th, 2014

We recognize that there are rumors in the market that Zillow could be in talks to acquire Trulia.  We will have more extensive comments shortly, but we wanted to provide you with some insight on what the agent community...

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Z: Look at the Listings, the Zillow Ecosystem Might Not Be What You Think It Is – the Fallacies of the Bull Case

June 30th, 2014

“You can observe a lot by watching”-          Yogi BerraAs Zillow shares climb to levels we previously never thought possible (amazingly in the absence of any material new news) we have spent...

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Z: Is Zillow Becoming a Pricing Story? That’s Not Necessarily a Good Thing

May 8th, 2014

Was it good enough? Time and time again that was the question we were attempting to answer in our conversations with investors after Zillow reported 1Q14 results and provided initial 2Q14 guidance yesterday.  The trading action after hours...

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TRLA: What Happened Here? Where’s the Earnings Leverage? 66,700 Subs and Not Making Money…

April 29th, 2014

Make no mistake, TRLA is a stock that trades ENTIRELY off of operating metrics and relative valuation.  For now, there are enough investors willing to value the company off price/revenue multiples so long as TRLA delivers...

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TRLA: They Had No Choice, Now Come the Tough Questions

February 14th, 2014

Well, now we know why…. In early December, TRLA announced a convertible notes offering which was eventually upsized to $200 million.  The notes convert at $35.93/share, or roughly 2% below where TRLA shares closed yesterday.  The timing of the notes offering...

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TRLA: Share Losses Have Accelerated, How Will the Company Respond?

February 12th, 2014

It all sounds so intoxicating doesn’t it? To company management (and presumably bulls on the stock) Trulia is a leading rapidly growing mobile based residential real estate search platform integrated with a cloud based CRM system.  How many investor...

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TRLA: Nowhere to Go But Down from Here As Traffic Growth Appears Poised to Slow and “True TAM” Penetration Becomes...

October 30th, 2013

It all sounds so intoxicating doesn’t it? To company management (and presumably bulls on the stock) Trulia is a leading rapidly growing mobile based residential real estate search platform...

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TRLA: A Storm Is Brewing Between Brokers and MLS’s, Assessing the Potential Collateral Damage for TRLA and Z

October 10th, 2013

“There’s something brewing here that really makes me think that the people in this room need to rethink their role.  Some of you[MLS representatives]  may be in denial. You don’t know that there’s a...

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TRLA: 2Q13 Had More Signposts of Our Short Thesis Then You Might Think, Desktop User Growth is Collapsing – Canary in...

August 1st, 2013

“There’s a party going on right here, a celebration to last through the years….”Kool & the GangIn retrospect it all seems so simple doesn’t it? Let’s play a short game of check this...

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TRLA: All Listings Aggregators Are Not Created Equal, Time to Get Short

June 7th, 2013

It seems to happen all of the time in growth industries, particularly among small and mid-cap companies.  A leader in said growth industry goes public, creates a successful track record, which engenders investor enthusiasm about the company and...

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