A few years ago, Warren Buffet stated to Fortune magazine:
“The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company, and above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors.“
Mr. Buffet summarized his investment approach using the castle/moat paradigm as follows:
“In business, I look for economic castles protected by unbreachable ‘moats’.”
We can think of no industry or ”castle” that will be under siege more over the next several years than that of commercial real estate. The industry is highly reliant on employment trends and faces a steady sequence of mortgage maturies over the next several years at a time when the market for CMBS could not be more uncertain. Consider the following:
- In the U.S. vacancy rates have risen for nine consecutive quarters and now eclipse 16%
- According to Real Capital Analytics there is now $176 billion in distressed commercial real estate property in the U.S. and that number is expected to grow over the coming years
- Transaction activity in the commercial real estate sector declined more than 60% YOY in 2009 and an astonishing 80%+ from peak levels in 2007.
Bid/ask spreads have narrowed, but remain too wide to facilitate meaningful price discovery and transaction activity. Cap rates have increased, but remain too low to entice buyers sitting on the sidelines. It appears we are at an impasse of sorts where the lack of credit availability and real price discovery leave buyers waiting for forced sellers or financing options. However over the next several quarters, we think the grid-lock in commercial real estate could finally start to dissipate. Despite all of the “doom and gloom” currently there are some signs that transaction activity in the U.S. commercial real estate sector could start to improve, albeit off incredibly depressed levels over the next 6-9 months. Here is what Brett White the President and CEO of CB Richard Ellis (the world’s largest commercial real estate brokerage firm) had to say about the outlook for transaction activity in 2010 on their most recent earnings conference call:
“…the real estate investment property sales markets are showing increased activity and some value stabilization at the high end of the market….While U.S. investment sales remain historically depressed, activity has also recovered from the near-dormant state earlier in the year and cap rates have lowered for the best properties in the strongest markets. Global capital, foreign and domestic, is slowly coming off the sidelines.”
Source: Seeking Alpha
At this stage, it appears that the “sparks could start to fly” within the next 6-9 months in the commercial real estate market. The space could finally receive a legitimate mark-to-market. We anticipate investors could start to refocus their attention on companies that service the participants in the commercial real estate space that benefit directly from transaction activity, not simply price action and cap rates. It will be a bumpy road. Commercial real estate participants are likely to gravitate towards service offerings that provide transparency on value during a period of dynamic price discovery. When an industry reaches an inflection point, we try to identify investment opportunities that offer the greatest risk-reward. In the case of commercial real estate, the timing and magnitude of a real recovery (i.e. positive net absorption, increased transaction activity, lower cap rates etc.) remains highly uncertain. It seems imprudent to establish a basic unhedged long position in the sector given the level of uncertainty. As a result we ask the simple question: who can survive and even flourish when the commercial real estate sector is under siege? Conversely, which company has the least defensible business model? In short whose “castle” has a wide and deep moat and which company might have barbarians at the gate?
We have identified two companies that meet our criteria: CoStar Group, Inc. and LoopNet, Inc. CSGP has one of the most defensible business models in the commercial real estate sector and should benefit as transaction activity increases, while LOOP’s market position appears increasingly tenuous in light of competitive threats and the low barriers to entry for its offerings. As a result we are introducing a pair trade: Long CoStar Group, Inc. (CSGP)/Short LoopNet, Inc. (LOOP) that we think should generate returns of 35-40% over the next 12-months based on the following:
- CSGP has a highly diversified and defensible suite of product offerings, LOOP is a “one-trick pony”. CoStar is the leading provider of information and marketing services to the commercial real estate sector in the U.S. and the U.K.. The company has more than 80,000 subscribers, 15,000+ clients, and a database of more than 3.5 million properties. The company’s suite of product offerings and breadth of market coverage is unrivaled in the industry. Additionally, CSGP’s recent acquisitions should dramatically enhance its value proposition to existing clients and expand the company’s addressable market. No longer should investors be concerned about potential market saturation for CSGP. CSGP’s product portfolio and market coverage would be extraordinarily costly and difficult to replicate at this stage. LOOP on the other hand appears to be a “one-trick pony”. The company owns and operates the largest online commercial real estate marketplace in the world. However, the company has yet to demonstrate that it can diversify its revenue streams beyond subscriptons to loopnet.com. We think this could pose significant challenges for the company in the future.
- LOOP’s core business faces direct competition from CSGP, which has tremendous competitive advantages. Over the last several years, CSGP and LOOP have been involved in a nasty legal battle over their respective online commercial real estate transaction platforms: loopnet.com and showcase.com. The companies settled all outstanding legal issues in 4Q09. However, the operational battle wages on. CSGP introduced Showcase, it’s own online commercial real estate transaction marketplace a few years ago to compete directly with LOOP. Thus far, loopnet.com remains the clear market leader, but there are reasons to doubt whether LOOP can sustain that position. First, CSGP has extensive relationships with brokers, REITs, and investment management firms that make up the vast majority of paying subscribers for LOOP. Second, CSGP’s Showcase offering is priced at a significantly lower monthly subscriber cost. At this point, LOOP’s primary advantage is awareness and traffic, we think this could prove to be unsustainable.
- CSGP should deliver higher incremental margins and faster revenue and EPS growth over the next 3-5 years. Both CSGP and LOOP have compelling business models from an EBITDA margin, cash flow generation, and revenue visibility perspective. For 2009, LOOP generated EBITDA margins of 40%+, while we estimate CSGP will deliver of 25% for the full year. Going forward, we expect LOOP to generate slower subscriber growth and lower revenue-per-subscriber growth than it did in the prior commercial real estate cycle as a result of increased competitive pressures. In the case of CSGP, the company has a long stated goal of achieving 30%+ EBITDA margins. We think CSGP’s recent acquisitions dramatically expand the company’s service offerings and addressable market. Resumption of subscriber growth and an increase in revenue-per-subscriber should enable CSGP to achieve 30%+ EBITDA within 12-18 months. Overall, we expect CSGP to deliver more revenue growth and earnings leverage than LOOP over the next 3-5 years.
- CSGP shares are considerably cheaper than those of LOOP. CSGP shares trade at 8.6x and 6.8x our 2010 and 2011 EBITDA estimates, while those of LOOP trade at 10.8x and 9.9x our 2010 and 2011 estimates. We expect the valuation discount for CSGP relative to LOOP to erode over the next 12-18 months as investors increasingly realize that CSGP market position and growth rates will be far more favorable than that of LOOP.
Risks to Our Thesis:
There are a few risks to our investment thesis that we would like to highlight and discuss.
LOOP Could Be Acquired By CSGP or Another Commercial Real Estate Services Company
Before the legal battles between CSGP and LOOP escalated to vitriolic levels, we know that CSGP was genuinely interested in potentially acquiring LOOP. CSGP is well capitalized ($250 million in cash on hand as of 9/30/09) and continues to look for ways to expand its suite of product offerings in areas that are tangential to the company’s core mission and that can accelerate growth. LOOP certainly fits that criteria, or at least did in the past. Now, CSGP has fully invested in its Showcase platform and appears to have chosen the “build” approach versus “buy”. At this stage given the heated legal battles between the two companies over the past several years we view a CSGP acquisition of LOOP as highly unlikely. Otherwise, there are other commercial real estate services companies that could consider buying LOOP but the strategic value is not nearly as compelling for other players. Additionally, LOOP’s lofty valuation is likely to deter potential acquirers.
CSGP Could Face Difficulties Integrating the PPR and Resolve Technologies Acquisitions
In the past 6-months, CSGP has completed two strategically important acquisitions. In July 2009, CSGP acquired Property and Portfolio Research, Inc. (PPR) for approximately $22 million and three months later purchased Resolve Technologies for roughly $4 million. Both acquisitions expand CSGP’s addressable market and product offering portfolio. However, both PPR and Resolve Technologies service offerings are delivered in a slightly different manner than CSGP’s core database product. Additionally, the success of these acquisitions is contingent, in part on CSGP’s ability to cross-sell and upgrade it’s existing clients to higher priced service offerings. We do not expect this to be an easy task in this environment.
A Brief Description of CoStar Group

Source: Company reports, Yahoo Finance, PAA Research
CoStar is the leading provider of information and marketing services for the commercial real estate sector in the U.S. and the U.K. The company has more than 80,000 subscribers and 15,000 clients. CoStar provides subscribers with access to a comprehensive database of commercial real estate information which has been researched and verified by the company’s employees. The company provides property-by-property information on space available for lease, comparable sales information, tenant information, information about properties for sale, analytic information, and industry news. The company’s breadth of market coverage is unrivaled in the industry. The company’s database of properties increased 15% YOY for 3Q09 to 3.5 million. Any meaningful player on a local, regional, or national level in the commercial real estate sector is likely a CoStar subscriber. Historically, the company has had the strongest traction with brokers who rely on the company’s database to get real-time property level data about comparable sales, available for lease, and tenant information. The company’s traditional service offerings include the following:
- CoStar Property Professional- Provides subscribers a comprehensive inventory of office, industrial, retail and multifamily properties and land in markets throughout the U.S., including for-lease and for-sale listings, historical data, building photographs, maps and floor plans. Clients also use CoStar Property to analyze market conditions by calculating current vacancy rates, absorption rates or average rental rates, and forecasting future trends based on user selected variables.
- CoStar COMPS Professional – Provides comprehensive coverage of comparable sales information in the U.S. commercial real estate industry.
- CoStar Tenant – Provides clients with comprehensive tenant and lease expiration data
- Showcase- Online commercial real estate marketplace (competitor to loopnet.com)
- CoStar Connect – White label technology enabling commercial real estate firms to market properties on their own websites
- CoStar Professional Directory – provides detailed contact information for approximately 1.1 million commercial real estate professionals, including specific information about an individual’s current and prior activities such as completed transactions, current landlord representation assignments, sublet listings, major tenants and owners represented and local and national affiliations.
The company recently completed two acquisitions, which expand the company’s product offerings and addresable market. In the past, we have been concerned about CSGP achieving saturation of its potential client-base in its core markets. We think the two acquisitions significantly expand CSGP’s addressable market and the company’s growth trajectory. Here’s a brief review of the PPR deal:
Property and Portfolio Research, Inc.(PPR)- Purchased for $22 million, PPR had annual revenues of $18 million at the time of acquisition. PPR is a leading provider of global commercial real estate analysis, forecasts, and credit risk analytics. PPR can provide clients with strategic market level analysis in support of portfolio management, asset dispositions, acquisitions, and understanding mortgage default risks. Prior to this acquisition, CSGP’s forecasting and credit risk analytics offerings were limited. We anticipate CSGP will be able to upsell a high percentage of its existing clients to the PPR platform. More importantly, the addition of PPR will enable CSGP to expand its relationships with REIT’s, pension funds, asset management firms, and hedge funds that have commercial real estate portfolios. PPR had 5% EBITDA margins at the time of acquisition and should quickly approach company wide levels within 2-3 years.
A Brief Description of LoopNet, Inc.

Source: Company Reports, Yahoo Finance, PAA Research
LoopNet burst on the season in the last commercial real estate cycle as the leading online commercial real estate marketplace. LoopNet seized opportunity as commercial real estate brokers migrated their property listings online and a centralized database was needed. The company’s website enables commercial real estate agents, working on behalf of property owners and landlords, to list properties for sale or for lease and submit detailed information on property listings including qualitative descriptions, financial and tenant information, photographs and key property characteristics, in order to find a buyer or tenant. Commercial real estate agents, buyers and tenants use the LoopNet online marketplace to search for available property listings that meet their commercial real estate criteria. For the quarter ended 9/30/09, loopnet.com average just over 1.0 million monthly unique visitors, had 729,000 listings, 3.7 members (free and paid), and approximately 70,000 paying subscribers. The company’s subscriber base, traffic, and listings are multiple times the size of competitors that have commercial real estate transaction platforms. In the chart below we outline LOOP’s listings and traffic growth for loopnet.com.

Source: Company reports
In addition to its primary commercial real estate marketplace on loopnet.com, LOOP also offers the following services:
- LoopLink- integration of listings on loopnet.com with a commercial real estate firm’s own website.
- RecentSales- database of recent transactions nationwide in commercial real estate both on the LoopNet platform and off of it
- BizBuySell – an online marketplace for operating businesses for sale with approximately 50,000 listings. Members pay $59.95-$99.95/month to list their businesses.
- ReApplications – provides CRM, market research, commission management, and transaction management software on a SAAS basis.
Why Did LOOP Issue Preferred Stock in Early 2009?
On March 30, 2009, LOOP announced it had closed a private equity transaction with Calera Capital, Trinity Ventures, and Rustic Canyon Partners for $50 million. The company issued non-dividend paying preferred stock to the investor group. At the time LOOP’s CEO Richard Boyle stated: “This financing will provide LoopNet with additional resources to pursue and accelerate our growth strategy in this unprecedented market environment”. The transaction was conspicuous to say the least, at the time LOOP had more than $60 million in cash on hand and NO debt. Additionally, the conversion price of the preferred stock was $6.72/share. LOOP had repurchased $54 million in stock in 2008 between $10-$15/share. LOOP bought high and sold low. Since that time, LOOP has not closed a meaningful acquisition. We can’t help but wonder if LOOP issued the stock to protect itself from the threat of an acquisition. Either way, for now it looks like a “bad trade” on behalf of senior management.
Investment Thesis In Detail
As we discussed earlier, we expect the commercial real estate sector to remain under siege for the foreseeable future. In this type of environment, we have identified an investment idea to go long the shares of CSGP, which has the widest “moat” among commercial real estate service providers and to go short the shares of LOOP, which has the least defensible position in the market place. We wanted to elaborate on the tenets of our investment thesis in more detail.
CSGP has a highly diversified and defensible suite of product offerings, LOOP is a “one-trick pony”
CoStar is the leading provider of information and marketing services to the commercial real estate sector in the U.S. and the U.K.. The company has more than 80,000 subscribers, 15,000+ clients, and a database of more than 3.5 million properties. The company’s suite of product offerings and breadth of market coverage is unrivaled in the industry. We think the value proposition of CSGP’s services is best expressed in the high subscriber retention rates the company has enjoyed over the past decade. The company’s 12-month rolling subscriber retention rate has never dropped below 83%, impressive when you consider the average annual subscription value runs between $2,000-$2,500. The diversity and breadth of CSGP’s core product offerings make the company’s service a must have. At this stage we think it would be incredibly difficult for another to match the size of CSGP’s property database, the number of markets the company covers, and it’s team of researchers (900+). This company has as wide a moat as you will find in the commercial real estate services sector. In the chart below we outline CSGP’s 12-month rolling subscriber retention rate over the past decade.

Source: CoStar Group, PAA Research
Additionally, CSGP’s recent acquisitions should dramatically enhance its value proposition to existing clients and expand the company’s addressable market. No longer should investors be concerned about potential market saturation for CSGP. CSGP’s product portfolio and market coverage would be extraordinarily costly and difficult to replicate at this stage. LOOP on the other hand appears to be a “one-trick pony”. The company owns and operates the largest online commercial real estate marketplace in the world. However, the company has yet to demonstrate that it can diversify its revenue streams beyond subscriptions to loopnet.com. We think this could pose significant challenges for the company in the future.
LOOP’s Core Business Faces Direct Competition From CSGP, Which Has Tremendous Competitive Advantages
Loopnet.com is far and away the largest commercial real estate marketplace currently. The site generates more than 1.0 million monthly unique visitors and has more than 4.0 million free and paid users. From a traffic perspective, loopnet.com is 8-10x the size of its next largest competitor, showcase.com. However, we expect the marketplace for listings in the commercial real estate space to evolve in a similar fashion to that in the residential real estate space. Initially one or two websites emerged as the primary destination for those seeking to search for properties online. Over time, more third party websites emerged and brokers became more sophisticated in their online offerings. Today in the residential real estate market there are a host of websites providing MLS (multiple listing service) data. While the equivalent of the MLS does not exist in the commercial real estate sector, we expect more competitive threats to emerge to LOOP’s core business.
We think CSGP could become a viable competitor to LOOP over the next 2-3 years based on the following: 1) CSGP has extensive relationships with broker’s who are likely to list with any website that can generate leads for them, 2) CSGP can leverage the information in its property database to provide a superior experience to the user, and 3) CSGP has more than enough capital to make showcase.com the number one online commercial real estate marketplace if it so desires. In the table below we have compared showcase.com and loopnet.com along a few key criteria. It should become immediately clear that CSGP is competing with LOOP, in part on price. Subscribers to showcase.com can post an unlimited number of listings whereas loopnet.com premium members pay additional amounts for incremental listings. From an end-user perspective, we have spent some time navigating both sites and the differentiation is not enormous.

Source: Company reports, ComScore, PAA Research
The pricing dynamic is particularly problematic for LOOP in our view. A significant portion of LOOP’s growth over the past 2-3 years has been driven by an increase in revenue-per-premium member. Over the past three years revenue-per-subscriber for LOOP has increased approximately 45% to $66.26/month. This compares to CSGP’s monthly pricing of $49.95. In the table below we outline LOOP’s historical and our projections for total subscribers and monthly revenue-per-subscriber. As you can see, revenue-per-sub has been the primary growth story for LOOP over the past few years.

Source: Company reports, PAA Research
Showcase.com has generated strong growth over the past year, albeit off a small base. We anticipate showcase.com will continue to gain traction with brokers and commercial real estate investors. This will likely manifest itself in the form of pricing pressure and higher marketing costs for LOOP.
CSGP Should Deliver Higher Incremental Margins and Faster Revenue and EPS growth Over the Next 3-5 Years
Both CSGP and LOOP have compelling business models from a EBITDA margin, cash flow generation, and revenue visibility perspective. For 2009, LOOP generated EBITDA margins of 40%+, while we estimate CSGP will deliver of 25% for the full year. Going forward, we expect LOOP to generate slower subscriber growth and lower revenue-per-subscriber growth than it did in the prior commercial real estate cycle as a result of increased competitive pressures. In the case of CSGP, the company has a long stated goal of achieving 30%+ EBITDA margins. In the company’s core market in the U.S., CSGP was able to generate 30% plus EBITDA margins for three consecutive quarters in the latter half of 2008 and early 2009 despite a rapidly weakening commercial real estate market. We think this underscores the leverage inherent in CSGP’s business model as the company achieves scale in individual markets and product lines. CSGP management has indicated that product line EBITDA margins can exceed 60% in some cases. The company’s U.K. operations have been a drag on margins over the past several years, although we expect that to change over the next 12-18 months as the company improves client traction and completes most of its market research.

Source: Company Reports
We think CSGP’s recent acquisitions dramatically expand the company’s service offerings and addressable market. The acquired companies are lower margin, but should enable CSGP to achieve 10-15% compound annual revenue growth over the next 3-5 years. Resumption of subscriber growth and an increase in revenue-per-subscriber should help CSGP achieve 30%+ EBITDA within 12-18 months. We estimate CSGP will generate 60%+ incremental EBITDA margins for the next 2-3 years.
Overall, we expect CSGP to deliver more revenue growth and earnings leverage than LOOP over the next 3-5 years. LOOP’s margins have little room to grow given the competitive threats we expect the company to face from CSGP and potentially others. Retrenchment in pricing alone could reduce LOOP’s EBITDA margins from the 40%+ level to the mid-30’s. We have not included a meaningful retrenchment in LOOP’s EBITDA margins in our base case forecast. However, we think its is highly possible LOOP could face significant pricing pressure in the next 2-3 years as Showcase achieves greater awareness and scale. In the table below we compare EBITDA margins for CSGP and LOOP. As you can see, we expect rapid margin expansion for CSGP in the back half of 2010 and 2011 and almost none for LOOP. LOOP will not be able to achieve prior cycle peak margins in our opinion.

Source: Company Reports, PAA Research
Valuation Favors CSGP
Given the predictability and sustainability of CSGP’s revenues, the prospects for growth over the next several years, and likelihood that CSGP will deliver stronger margin expansion over the next 3-5 years we are surprised that LOOP shares command a valuation premium to those of CSGP. Both stocks appear relatively expensive when evaluated on a P/E basis alone. However, in the case of CSGP we think there is still room for multiple expansion on an EV/EBITDA basis as incremantal margins expand and ROIC increases. We expect CSGP to eventually trade at a valuation premium to LOOP as investors come to realize how wide CSGP’s “moat” is and how precarious LOOP’s market position could become.

Source: Yahoo Finance, PAA Research
Pair Long CSGP/Short LOOP Target Return of 35-40%
We anticipate CSGP shares could trade as high as $55-$60/share over the next 12-months, which would represent an 11.5-12.5x multiple on our FY11 EBITDA estimate. A long position in CSGP can generate returns of 40-50% over the next 12-months. In the case of LOOP, we see little upside in the stock given the competitive challenges the company is likely to face over the next several years. However, we recognize that some investors could bid up the name as transaction volumes in the commercial real estate sector increase. In that scenario, we anticipate LOOP could trade as high as 11-12x our FY11 EBITDA estimate which would represent a stock price of $10-$11, or approximately 10-15% above current levels.
As always, please act accordingly….